What We're Listening To recently had the opportunity to Q&A with Erin Anderson
(@IfYou_WondErin) a Music Business Major and and an up and coming Artist
Manager. We’re excited about the official launch of her company website and
decided to sit down and discuss her dreams, goals and responsibility in the
music industry.
Q: What made you decide to enter the music business industry?
A: I've
always had a huge love and passion for music and I've been intrigued with the
music business since I was like 10. I remember taking a music business course
my sophomore year of high school and I enjoyed learning about that subject more
than any other courses I have ever taken in life. Even when I chose to go down
other paths as far as choosing to major in pre-medical studies my freshman year
of college, in the back of my mind I knew exactly what would make me truly
happy career wise. I could sing but didn’t want to be a singer. I’m very
business minded and wanted to be behind the scenes. I wanted to be the person
in charge of others’ careers. That’s why I chose music business.
Q: Music has a
tremendous power to influence. Do you expect to have any personal influence in the
music industry today? If so, exactly how?
A: I can
only hope and pray that I have a personal influence of the music industry
today. The goals and plans I have for my career are not only for me. I want to
be the person who creates a way for that struggling artist who just can’t seem
to get a break. I want to be the person who sees something special in an artist
that will impact the industry for years and years.
Q: What exactly would
you provide as an artist’s manager?
A: As an artist manager my responsibilities
is to be involved on advising my artists on the career moves that they should
make as well as making those moves happen. I negotiate deals for them, whether
it be with record labels, concert promoters, etc. I get the artists gigs and coordinate
any live performances and appearances that they are booked for. It is my job to
market them. This includes, working to come up with
the proper look, overseeing all creative aspects involving their music
career, as well as creating a buzz and getting their name out there.
Q: At what stage in
the game should an artist be when they contact you?
A: You
can be an artist who just has an iTunes library full of songs you've created
but you have no idea on going about getting your music out there to the world
or you can be someone who has already made a name for themselves but just needs
management to handle your career. It doesn't matter. I am here to help an artist the best way
possible.
Q: Motown is
historically known for its artist development. Is artist development or
creating a brand, something that you’re interested in or is your focus
delivering what the artist wants?
A: I am absolutely interested in artist
development! I don’t just want to deliver what the artist wants because
sometimes what the artist wants is not what they need in order to reach the
level of success they want. That is when artist development comes into play. So
I am most certainly about artist development.
Q: As a music manager,
is there any genre or style that you won't manage or promote?
A: As a
manager I want to be as successful as possible but I also want to maintain my
morals while doing so. I am a very open minded person and I will be this way
with managing artist. I want my artist catalog to be very diverse and
versatile. Country, Rap, Soul, Christian, Rock…I want to work with them all – My
only criteria is that the collective body of work that I produce does not and
will not conflict my morals and those of the God I serve.
Q: Do artists and
their management have any responsibility in regards to the finished product
that is produced and distributed? How do you justify managing artists that have
a “Parental Advisory-Explicit Content” label on their work and still maintain
your commitment to your Godly morals and Christian responsibility?
A: Everyone expresses themselves differently and we are to control
the way people express themselves. Certain content is intended for certain ages,
hence the need and the use of advisory labels.
The lyrics expressed in my artists’ work should be filtered and not
necessarily repeated or emulated. The content that is produced is just part of
my job and should not define me.
A: My
immediate plans are to spend my last year of school at Musicians Institute in
Los Angeles, CA. still majoring in music
business. I plan on continuing managing HD as well as building my artist roster.
2013 is the foundation period for my
business.
Q: After you retire,
what lasting effect do you intend to have in the music business industry? What
is your personal mission?
A: I’ll piggy back on the answer I gave for wanting to have a
personal influence in the music industry. The plans I have for my career are
not just plans for the next 5 years. I want to create an empire, a business, a
brand that I can pass down to my children. After I retire I want to be remembered as a
mogul, a trail blazer who created paths for others. Not only that, but I want
to be known as a person in the industry who was dedicated to my business and
anyone involved in my business.
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What We're Listening To would like to thank Erin Anderson
(@ifyou_wondErin) for taking the time out to Q&A with us. If you are an
aspiring artist looking for your big break, why not contact Miss Anderson and inquire
of her services. For more information you can email her e.nicholemgmt@gmail.com and follow her on Twitter (if you haven’t
guessed by now) @ifyou_wondErin and look for the launch of her new website 7:00PM
tonight!
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